The way we go to market is changing, largely driven by the Internet. Patients and parents are empowered with immeasurable resources to make their own decisions on which orthodontist to choose, from resources like a practice's online reviews and social media recommendations to marketing vehicles like its website and social advertisements. This lecture will outline the key pillars of a successful digital marketing strategy for orthodontists and how to best implement each of them to grow an orthodontic practice.
Identify an orthodontic practice's target audiences.
Determine the different elements of how a new patient chooses one practice over another.
Recognize the most effective marketing vehicles for orthodontic practices and how they interplay.